The old gatekeepers of the music industry are losing their grip. In 2025, independent labels aren’t just competing with majors—they’re thriving. With streaming, social media, and direct-to-fan platforms, artists no longer need massive corporate budgets to build an audience.
Spencer Groves’ story begins in a hotel room freestyle battle, but it didn’t take long for his voice to escape those four walls. His debut album, Talents Courtesy of Mr. Carter, drew over a million streams, signaling that the kid from Colorado was more than just a one-off viral name—he was an artist with vision.